Lars Bjørnstad
Co-Founder & Head of ProductBefore this, I spent seven years building financial software for enterprises. Big budgets, long timelines, features nobody asked for.
When we started innovatefilebox, I wanted to build something my cousin could use. He runs a small manufacturing shop and was constantly surprised by his bank balance. That feeling of "where did the money go?" drove everything we designed.
Now I split time between product strategy and talking directly to customers. The best feature ideas come from watching someone struggle with their current solution for five minutes.
"We removed more features than we added in 2023. Turns out people don't want complexity — they want to know if they can make payroll next month without checking their account balance three times a day."